If you visit New Bond Street on a weekday, you’ll notice a change in atmosphere as you step inside IWC Schaffhausen’s Mayfair flagship. While shoppers outside browse fashion houses and jewellers, inside, the focus is on engineering. Watches are displayed like precision instruments, not just...
Luxury watches are synonymous with style, precision, and craftsmanship. In the UK, there is a growing market for timepieces that balance these attributes with more affordable price points, offering an elegant accessory for a wider audience. In this article, we explore the world of affordable...