If you walk up South Audley Street in Mayfair, you might miss Bamford’s townhouse at first. But once inside, the mood shifts. The rooms are calm, the lighting is carefully set, and trays of matte black chronographs and colourful GMTs are brought out from hidden...
Imagine a collector wearing a Fifty Fathoms over a wetsuit in Cornwall or a Villeret Complete Calendar under a shirt cuff in Mayfair. Blancpain is known as the world’s oldest registered watch brand, founded in 1735, but the company as we know it today was...
If you visit New Bond Street on a weekday, you’ll notice a change in atmosphere as you step inside IWC Schaffhausen’s Mayfair flagship. While shoppers outside browse fashion houses and jewellers, inside, the focus is on engineering. Watches are displayed like precision instruments, not just...
If you spot a slim rectangular Cartier Tank under a cuff in a London lounge, you’re seeing more than just a watch. This piece has influenced luxury watch design for over a century and has been part of British life since the Edwardian era. Not...
Baume & Mercier holds a unique spot for British buyers who shop for diamonds in Hatton Garden and browse watches in Mayfair. This historic Swiss brand, part of Richemont, is known for its subtle approach and accessible pricing. Unlike the big names that get all...
Bulgari History For Modern Luxury Watch Collectors When you try on a Bulgari Octo Finissimo at a New Bond Street salon, it doesn’t feel fragile, even though its case is thinner than many dials. It feels like a small piece of modern architecture. Not far...