Timeless Prestige in Every Tick
Imagine a collector wearing a Fifty Fathoms over a wetsuit in Cornwall or a Villeret Complete Calendar under a shirt cuff in Mayfair. Blancpain is known as the world’s oldest registered watch brand, founded in 1735, but the company as we know it today was...
If you visit New Bond Street on a weekday, you’ll notice a change in atmosphere as you step inside IWC Schaffhausen’s Mayfair flagship. While shoppers outside browse fashion houses and jewellers, inside, the focus is on engineering. Watches are displayed like precision instruments, not just...
If you spot a slim rectangular Cartier Tank under a cuff in a London lounge, you’re seeing more than just a watch. This piece has influenced luxury watch design for over a century and has been part of British life since the Edwardian era. Not...
Baume & Mercier holds a unique spot for British buyers who shop for diamonds in Hatton Garden and browse watches in Mayfair. This historic Swiss brand, part of Richemont, is known for its subtle approach and accessible pricing. Unlike the big names that get all...
Bulgari History For Modern Luxury Watch Collectors When you try on a Bulgari Octo Finissimo at a New Bond Street salon, it doesn’t feel fragile, even though its case is thinner than many dials. It feels like a small piece of modern architecture. Not far...
In the 1970s, luxury watchmaking faced an existential threat. The quartz crisis swept across Switzerland as inexpensive battery-powered watches from Japan undercut the centuries-old tradition of mechanical craftsmanship. In response, a handful of maisons turned to what seemed a radical solution: stainless steel. The move...
